Do you know? One can lose 27% of customers if website uploading delays by only 1 second.

The web also presents exciting new opportunities for companies to profile their customers. The interactive space of the Internet simplifies a company’s ability to track, store, and analyze data about a customer’s demographics, personal preferences, and online behavior. This data allows the advertiser to provide a more personalized and relevant ad experience for the customer.

It includes the use of social media, search engines, blogging, videos, and email. Promoting a business takes effort. There are a variety of ways to do it. Traditional advertising in newspapers, on the radio and television, direct mail, and billboards have been around for decades.

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Benefits of web marketing:

Now that we’ve answered what is web marketing, let’s discuss the benefits. Marketing on the web gives you unique benefits that other advertising and promotion avenues don’t.

Web marketing is cost-effective

Other, more traditional forms of marketing cost companies an arm and a leg! Facebook ads, for example, are 3 times cheaper and more targeted than radio, television, or print ads. Using the internet to expand and engage your audience is much less expensive, as long as you have a plan in place in advance that helps pinpoint your desired audience.

Web marketing is focused

Few other advertising options allow you to target the specific demographics of your customer like web marketing. Set your message to show up on websites your prospects are likely to visit, be visible to certain industries and geographic locations, and even target by age or education range in some cases. Nary a television, radio ad, or billboard can do that for you.

Web marketing builds relationships

Many marketing options end up being annoying noise to the very consumers you are trying to reach. When done right, web marketing is actually helpful to your prospects. It can offer solutions and address pain points. This makes it more effective at starting conversations and building trust than other types of marketing.

Web marketing is easy to adapt and edit

Social media advertising, banner ads, or other online campaigns can be tweaked and revised quickly and with little fanfare. With preferences changing constantly, this is a big benefit to you. New pricing, additional products, and time-sensitive sales can all be handled easily with web marketing initiatives.

Web marketing is measurable and easy to determine ROI

How successful are your current ad campaigns? What is the amount of business they have garnered you? Sometimes those answers are difficult to formulate. One of the best benefits of web marketing is its ability to quantify results. You can set up URLs that are only present in the ads you place. That way you can see exactly where the leads are being generated. The same goes for landing pages. Being able to see what works and what doesn’t helps streamline marketing’s efforts, and save time and money.

While you may understand the benefits of marketing your business on the web, you may not be clear on how exactly it is relevant to your business. Perhaps it’s challenging to try to find the time to learn new processes. Our team of experts can help with that learning curve by providing professional and outstanding services that complement your digital marketing campaign. Contact us today to learn more about your web marketing options.


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